PropertyLimBrothers, once one of Singapore's fastest-growing real estate agencies, was thrown into crisis in late January 2026 after viral clips sparked rumours of an extramarital affair between co-founder and CEO Melvin Lim and vice-president of strategy Grayce Tan.
Allegations surfaced on Reddit's r/SingaporeInfluencers on January 25, accompanied by a video purportedly filmed from a neighbouring office that appeared to record moaning sounds from Lim's office unit, followed by the pair leaving the unit together. Both Lim and Tan are married — to other people. Lim was the firm's CEO and a father of four; Tan, an influencer with more than 190,000 Instagram followers under the handle @babygrayce, had joined PLB as an intern in 2022 before rising to vice president for strategy in January 2025.
What made the scandal particularly explosive were the ironies stacked against Lim's public image. His company slogan was "Real Estate with Integrity." He was also outspokenly Christian, having been featured on local Christian blog Salt & Light — which users noticed appeared to be scrubbing traces of him from its website. The blog had previously issued an apology in 2023 for scrubbing articles featuring then-parliament speaker Tan Chuan Jin after his cheating scandal and resignation, drawing immediate parallels.
Within days, the fallout was swift. Lim acknowledged a "personal mistake" in a WhatsApp message to staff, and both he and Tan resigned on January 25, with their names removed from the company's leadership page. Lim also resigned as operating principal at KW Singapore. PLB co-founder Adrian Lim later told The Straits Times that he first learnt of the alleged affair when he was alerted to the messages and videos circulating online, "like everyone else." The agency subsequently introduced a formal code of conduct, rules on workplace relationships and a whistle-blowing channel.
The affair — a workplace relationship between a boss and his subordinate, exposed by neighbours filming from across the office — became the archetypal Singapore influencer scandal of early 2026, sparking weeks of debate about power, ethics and the collision of curated online personas with private conduct.
The saga also became a case study in how workplace affairs now carry career-ending speed in the influencer economy. Lim's persona was built on trust — the very currency of both real estate and content creation — and the revelation that the man selling "integrity" was allegedly conducting an affair in the office shattered the brand overnight. Marketing commentators noted the scandal alongside other 2026 executive exits over undisclosed relationships, including the Astronomer CEO's kiss-cam resignation and Nestlé's dismissal of Laurent Freixe, as evidence that leaders' private conduct is now public business.
For Singapore's property industry, where reputation is inseparable from personal honour, the fallout was swift and unforgiving. PLB's co-founder was left to rebuild with a new code of conduct, a whistle-blowing channel and an interim CEO — reforms aimed at restoring the external confidence that vanished the moment the video went viral.