Singapore-based influencer marketing platform Partipost has come under fire after content creators across Southeast Asia accused the company of delaying payments, with some outstanding dues allegedly dating back to 2024.
Marketing-Interactive first became aware of the situation after Malaysian content creator Kezia Zhang made a public post on Threads seeking payment she claimed was due in April. According to Zhang, the campaign she participated in had taken place a year earlier. Despite the alleged non-payment, she said she was later invited to participate in another campaign by the platform. Responses to Zhang's post revealed similar complaints from other Malaysian influencers, with a WhatsApp group reportedly formed to discuss recovery of unpaid fees from Partipost.
In Singapore, content creator Deborah Kwek also shared her experience via Instagram Stories. Screenshots of the posts were later circulated online and within group chats involving micro-influencers and UGC creators in Singapore. In screenshots seen by Marketing-Interactive, Kwek alleged that the influencer marketing platform had "refused to pay" her full invoice despite work being completed in September 2025. She further claimed the company only began making payment after legal action was threatened. "I contemplated sharing this, but I really feel like creators need to be protected. We're in this weird industry where we do months of work without real guarantee we will get paid and it's all based on promises with clients or agencies we thought we could trust," wrote Kwek.
The backlash reflects a broader reckoning over payment practices in the creator economy across the region. Influencer marketing platforms typically act as intermediaries between brands and creators, collecting campaign budgets from clients and disbursing payments to creators after deliverables are completed. When intermediaries delay payouts, creators — many of them freelancers with little legal leverage — are left chasing invoices for months.
The controversy also mirrors a separate incident this week in which Singaporean influencer Chrysan Lee took to TikTok to call out an unnamed creator agency for not paying her and other content creators for work done, as well as for ignoring messages and emails sent regarding payment. Lee said the agency operates in Singapore, Indonesia, Malaysia and the Philippines and that she had worked with it since 2021, with the last unpaid project completed in October 2022 — after which she discovered the client had already paid the agency in December 2022.