Management agency Catwalk Asia has warned that fake social-media posts impersonating Fann Wong and Christopher Lee, claiming the couple queued at Suntec City to buy a Seiko watch, are entirely fabricated. The agency said the images appear altered, the couple never endorsed the watch or the websites involved, and evidence has been collected for legal action.
The scam followed a now-familiar formula. A post under a lookalike name resembling Fann Wong's claimed, in Mandarin, that she had queued for a long time outside a Seiko boutique at Suntec City before buying a particular watch model at a good price. Photographs appeared to show the couple outside the boutique and in a car with Lee wearing the watch, and the post carried a shopping link and promotional content designed to convert celebrity trust into orders on an unauthorised site.
A member of the public had already flagged the post on the Complaint Singapore Facebook page before Catwalk issued its statement in April, according to 8days reporting. After checking with both artistes, the agency confirmed the content, images and links were false and fabricated, that the photographs were suspected to have been altered or forged, and that neither star had taken part in any such queue, purchase or promotion.
The agency's advice to the public was explicit: do not believe the information, do not click the link, do not place orders and do not provide personal information. It added that genuine endorsements would only be announced through Catwalk's official channels, and that it had preserved evidence and would pursue those responsible.
Celebrity impersonation is one of Singapore's most persistent consumer scams because it exploits two assets at once: fame and the local culture of queuing for limited goods. A beloved couple, married since 2009 and rarely touched by scandal, are ideal bait — respectable enough to sell a mid-range luxury watch, familiar enough that a manipulated photograph passes a casual glance. Similar fake-endorsement operations have used politicians, tycoons and television hosts to sell everything from investment schemes to health products.
Police and the National Crime Prevention Council have repeatedly warned that deepfake and image-manipulation tools have lowered the cost of such fraud, while social platforms struggle to remove copycat accounts as fast as they appear. For artistes, the burden of proof has inverted: agencies must now publicly disown purchases their clients never made, at boutiques they never visited.
Catwalk's swift, specific denial — naming the mall, the model and the mechanics of the post — is the emerging best practice. Vague warnings do not travel as fast as a fake queue photograph. Whether legal action can reach operators who are often overseas is doubtful, which is why the statement's real audience was not the scammers but the next fan about to click.